You also have access to a hamburger menu in the header, which can help you navigate to what you want, and a simple link for the site’s newsletter. You can see how both Uber and Rosetta Stone did this in the examples above by making the alternate CTAs smaller and less obvious. Consumers visit your website with a purpose. Consider using a unique font if you don’t think it’s captivating enough. Write strong headlines by putting yourself in the customer’s shoes. It should be more of a corridor that has multiple clearly labeled doors, each of them leading your visitors further inside your house based on their current needs. In fact, you might even want to add a form or statement to the very top of your homepage — preferably in a large font — that gives your visitors a sense of what you do: What problems do you solve for your customers? But no such formula exists. A heatmap, for instance, lets you see what people care about on a web page, and what they don’t even notice (even when they should). Most importantly, don’t worry about getting it perfect. With all the money people spend on the fitness industry, it’s refreshing — and compelling — to see a message that promises workout videos that don’t cost money. “Unleash the Power of Engaged Employees.” That’s the business’s sole purpose. You didn’t think I would write this article without including Crazy Egg, did you? In fact, it presents the most difficult—and important—decisions a digital marketer must make. Your logo, tagline, and purpose need to take center stage. For complete tutorials on how we've built similar pages, take a look at our Landing Page from Scratch series. However, by “checklist,” I mean “possibilities. And, let’s look at what is probably MISSING on your homepage… A big opt-in form; A clear unique selling proposition and “hook”, to answer the question “WHY” for a brand new arrival. Get the email addresses of visitors. The job of your principal headline is to communicate quickly and clearly the primary value proposition of your site. The goal of your website is to guide visitors along a path that leads to them taking the action you want them to take. These are words that immediately evoke an emotion or connect with the reader. It’s on the high end of the pricing spectrum, but it’s still hugely popular. If you bury your offer underneath the fold, many of your visitors will never see it. 1. Barry Feldman, founder of Feldman Creative, is a prolific writer with 25 years of experience bringing his clients' online presence to the next level through copywriting and content marketing creation and consulting. Yet, if it doesn’t tell your visitors what you do and offers an easy way for them to discover more, they won’t stay for long. You’ve seen three real-life examples of some of the best homepage designs on the Internet, but what can you take away from them? What would impress him or her? If you elect to include all 20 ideas on your homepage, you’ve probably overdone it. You don’t want lime green on electric blue — that’s hard on the eyes. I have the “What should I put on my homepage?” conversation with clients nearly every day. Connect with Barry on Twitter and LinkedIn. You want enough on the page to attract attention, but not so much that readers don’t know where to look. Just make sure it doesn’t strike too much visual discord. There are two equal CTAs — one for residential customers and one for business owners — that use contrasting colors to draw the eye. What happens when you try to sell a house with an overgrown garden, cracks in the driveway, and a broken front door? The copy and the imagery take center stage for the Nest homepage design. After consulting with a ton of clients about their homepage strategies, I decided to create a checklist of 20 ideas—a planning tool. With that in mind, you need to make a solid first impression. Remember to tie each of your design elements to one of the four goals listed above. When you click the “Learn more” link, the homepage expands to include even more information about how Crazy Egg helps website owners boost conversions. The rest of the homepage provides tons more information, from a map and quoting form for getting from one place to another to blurbs about the company’s value proposition. How? Then you have the three things people use Skype for: talking, chatting, and collaborating. This might sound antithetical considering what we usually see, but it’s designed for its audience. Apparently, boho style is in (at least for women), so we see a custom graphic that advertises lots of boho fashions available. It’s minimalist and sophisticated, which fits the target audience, and the creative copywriting captures the attention of visitors. Clean and simple. Additionally, make sure you use a call-to-action phrase that makes sense and conveys value. The CTA button shouldn’t take over your entire screen, but it should get the visitor’s attention. Laura Worthington has created a homepage design that reflects her approach to designing fonts. As for the design, people are mostly used to horizontal menus, inserted in the header. I can offer you a free consultation to determine if we’re in-synch for making marketing magic. As you can see, CarMax succeeds. Use this webpage as your only home page: This is a quick way to make this your home page — the current page you're on. Plus, it uses relevant images to help visitors feel at home, and multiple CTAs offer clear directions about how to proceed. You’ve likely read this great quote before: “A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.” ~ Antoine de Saint-Exupery. Which elements take priority? Starbucks is no marketing beginner. You’ll see where people click, scroll, and otherwise react to design elements. The company both buys and sells cars, so it needed to cater to both audiences. Although the Toastmasters International homepage design might seem a little dated at first, you have to remember its target audience. FindLaw has two purposes: educate people about the law and connect customers with lawyers. 32 Ways to Grow Your Business, What is a Lead Magnet? When first-time visitors arrive at your site, they have a purpose in mind. As you can see from the best homepage examples I mentioned above, every one includes the offer or USP (unique selling proposition) above the fold. Nonprofits have their own obstacles when it comes to homepage design. Making a good first impression is paramount, because the stakes are high. The goals of your homepage There are a million things you could put on your homepage. Any way you can brag about your brand or give yourself leverage over your competition, do it. What will your audience expect? Minimal elements, flat design illustrations, and muted colors make the StudioPress homepage design shine. Of course, users don't always enter a website from the homepage. They can sign in or create an account. The photographs of food immediately tickle visitors’ taste buds, and you get a sense of the venue’s mood through its photographs and font choices. 1. A website is like a house in which every window is also a door: People can follow links from search engines and other websites that reach deep inside your site. What do you need on your homepage? However, before you make any decisions, you must understand … These days, a lot of websites have keyword-based names like ‘Christmas Cookies’, ‘Grow Trees’ or … […]. Lots of people use The Motley Fool exclusively for articles on finance, but the company offers much more. When visiting your site, a user decides whether to hit the “back button” within milliseconds. I would. In my previous article about best homepage examples, I used Uber as one of my picks. Why it works: Rosetta Stone leads with its primary USP: TruAccent technology. Who is your target audience and what will they expect? You have lots of room to play with creativity, but make sure you’re presenting your offer clearly and without distraction. First, they use power words. If you were hiring a Realtor, wouldn’t you want him or her to be relentless? The BBB accredited logo, the review count, and the words “You Can Count On Us” are all strategically placed. What is Conversion Rate Optimization (CRO)? Other user behavior reports allow you to view visitor patterns in different ways. And since a company’s homepage accounts for up to 50 percent of the site’s total pageviews, it’ll make or break your business. Your homepage should provide a sense of your company’s values, unique selling proposition (USP), and purpose. I also like the tagline — “Where Work Happens” — because it’s creative, but it also encapsulates the tool’s purpose. If visitors enjoy their experience on your website, they’ll also be more likely to remember it in the future. 1. If you’re at all familiar with the psychology of color in marketing, you know that blue is often used to symbolize health and emotional healing. Now take these top headlines and, if you’ve got a site already or a wireframe for your home page, plug them in. Build trust with visitors. The hero image is clearly custom because you can see the CarMax logo on the vehicle’s license plate. This is a hefty list of homepage ideas. And when it comes to what you put on your website, they urge: Don't be afraid to tout your smallness. Once you’ve mastered the basics, draw inspiration from 31 top homepage designs so you can find out what will work best for your business and your audience. Though it may seem counter-intuitive, it should deflect the wrong people. Check out these 5 examples of great homepage messaging to inspire your own website. The Copyblogger website uses the hero image approach to homepage design — and it works beautifully. Here’s a handy checklist of things to include on your own homepage to improve it and boost conversions. This is a lot different from the other examples on this page, but I really love how Abacus Plumbing has structured its homepage. Crazy Egg lets you run user behavior reports on your site. You have the product lined up in all its colors and the tagline “Saving energy never goes out of style.” The “Buy now” CTA tells visitors exactly what they should do next. Anyone who knows me will tell you I hate to drive. That’s it. Create a homepage that inspire visitors to want more, not less. It’s why they clicked “About.” So put your passion story on your website. From the logo to the marketing copy, Fitnessblender has created an awesome homepage. Animate the presentation of your logo.It’s not only passé, it can be problematic for the user experience. E.g. Following this standard on your site reduces confusion by matching your UI to users’ expectations. Feldman Creative All Rights Reserved © 2018|, This website homepage content checklist should help, Here are 20 ideas for your website #homepage content from @FeldmanCreative, 20 Critical Items for Your Home Page - Infographic. The “New” icons next to the product names attract interest, too. As I said above, a broken front door and an inaccessible driveway prevents future buyers from even considering the sale. I might love a site’s design, while you might hate it. 1. Your logo should be visible at the top of your website. If you scroll down, you encounter expandable content just below some more social proof. You must be logged in to post a comment. Not only can these tactics make your website seem “spammy,” but they’re annoying. Brand-Dependent: Overview Of Services, Testimonials, Video, Meet The Staff It’s not ideal for e-commerce homepages — unless you sell just one product — but it’s perfect for service businesses that have a core or flagship service they provide. The value-added benefits of the technology set it apart from its competitors and make it seem more effective at helping people learn language skills. Contrast doesn’t mean a loud or obnoxious color. That’s just a fact. A CTA like “Subscribe Now” doesn’t thrill me. Your website visitors might never scroll beyond the fold. It allows us to create a variety of different types of sites, but one of the most important components of any website … Note: The ideas for this infographic are based on a guest post I wrote for Orbit Media Studios, What to Put on Your Homepage. In fact, nearly 60 percent of customers surveyed in one study said they would rather engage with a beautifully designed web page than one that was simply designed. It’s an invitation: Here’s what to do next! To decrease your website’s bounce rate, give your website visitors a clear path into the site using the navigation. L’Oursin, a fantastic Seattle restaurant, totally nails the homepage design here. Not, homepage design — and it does so well best speech recognition.. Inspire your own homepage to do certain things will never see it what their target customers want: freedom efficiency., we have more navigation options than Dropbox provides, but they won ’ t we close with ton! 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